This due to many reasons,
Farmers are retreating from farming, lack of farm land, climatic changes like unseasonable rainfall and rising temperature are a few of them. Urbanisation leads to decrease in the availability of land for paddy cultivation.
The programms by Government for increasing paddy cultivation didn'nt seem yield positive results.
The problems of marketing arises from middle men. By avoiding them farmers can sold product at better rate. The use of quality seeds, fertilisers, inadequate storage, subsidies can improve this situation.

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